How to Start a Luxury Clothing Brand in India?

 

Almost one trillion pieces of clothing are sold annually across the globe in a $3 trillion business called ready-made clothing. 

 

By 2022, the Indian apparel market would be worth approximately $59.3 billion, making India the sixth-largest global maker of clothing, according to McKinsey's Fashion Scope research. 

 

Population increase and an expanding, aspiration middle class are the causes of the market expansion. There is room for everyone, both big and small, in this enormous industry.

 

A clothes reseller or retailer purchases clothing in bulk from a manufacturer or wholesaler before selling it to the general public. There are numerous varieties of clothing for sale. 

 

You must first choose a specialty category and target that particular audience; it could be clothing for boys, girls, men, or women. There are also specialist clothing stores with a devoted following of customers that serve a certain demographic.

 

Steps To Launch A Clothes Company In India

 

The secret to opening a retail apparel store is careful planning. To open a store, you need to select a great site, create a solid business plan, and obtain the ideal inventory at the best pricing. You can use the following strategy to launch a retail apparel business in India:

 

Publish your objectives. Make a list of your goals for your garment retail business as a wonderful place to start. For instance, you might want to open 5 stores in the following 10 years. Perhaps you may desire to effectively expand a stand-alone store.

 

Step 1 - Prepare a Business Plan

 

You should write a business strategy for how to run the garment business. A business plan will help you find funding and serve as a roadmap. It comprises things like the way a firm will be run, managerial and staff hiring, business funding, hours of operation, and marketing and advertising plans. 

 

After that, register your clothing retail business with the appropriate governmental bodies and acquire the required permits and licences.

 

You can apply for private limited company registration online with the help of a reliable business service provider like StartEazy.in.

 

 

Step 2 - Decide the Location for your Business 

 

Your store should be situated in a busy neighborhood where plenty of people can pass by and notice your clothing. A smart option may be, for instance, to rent a space in a mall with a lot of foot traffic. 

 

You should have an area to receive and tag goods, a modest personnel lounge and offices in addition to the main showroom. 

 

Your store should be situated such that customers can view the front from the street. More people are likely to visit and check out your store if it is clearly visible.

 

Step 3 - Choose your Style 

 

You must choose the kind of clothing you want to sell before launching a ready-made clothing store. Men's, women's, or children's clothing are all options, as well as a combination of these. 

 

To determine whether or not your market will support a particular sort of clothing, it would be a good idea to undertake market research. For instance, a new women's ethnic clothing store may be required in your neighbourhood.

 

Step 4 - Plan your Marketing Strategies

 

You should develop a strategy to grab the interest of potential customers and persuade them to shop for clothing at your store. 

 

Customers should be persuaded by an effective marketing strategy that your clothing is superior to that of your rivals. 

 

Your business plan will guide all of your marketing decisions. For instance, if you want to market clothing to men over 40, you might want to place an ad in a local publication that is read by that group. Social media will be a key component of your marketing plan.

 

Step 5 - Arrange the Funds

 

You can rely on your friends or relatives for support if you don't have any of your own money to invest. You might potentially get in touch with an investor or get a bank loan for a startup. 

 

For a small startup loan to launch your firm, you can approach banks, attempt crowdsourcing, or ask your friends and family for investments. You can approach investors, establish your brand's value, and start working.

 

 

 

Step 6 - Use the Technology

 

Retailers must embrace innovative approaches to customer service and technological advancements. The retail environment has abruptly changed as a result of the Covid-19 issue. Online shopping has become more popular. 

 

Nonetheless, despite increased online demand, if a product is not available online even while it is in stock in shops, businesses may lose out on sales. An optimized order management system can address this (OMS). 

 

To boost sales, retailers must be data-driven and employ systems that make every product offered across all channels visible. 

 

Your sales representatives can process online orders and enhance the shopping experience for customers by providing individualized services like scheduled appointments.

 

Step 7 – Sourcing

 

Find product retailers carrying the clothing you want to sell by conducting an online search. Send them an email or give them a call to let them know you wish to buy in bulk from them to sell in your shop. Another choice for purchasing wholesale goods for your store is to go to trade shows.

 

Step 8 - Create a Brand Identity

 

The public face of your apparel brand is its brand identity. Hence, select a brand name, logo, and slogan that go with your collection and the message you want to deliver. Consumers prefer businesses that have an engaging narrative, so incorporate this into your brand name and logo.

 

Retail establishments and enterprises have moved online, but have you ever considered how an online fashion store may operate? 

 

Let's explore what the needs of the clients are, who your target market is, and how you would begin marketing your online apparel company.

 

• Acquire a domain for your website, then for customization and development, work with a web designer.
• Creating your Store: Whether your store is online or offline, you must use a unique theme that will highlight your company's identity, menu navigation, about page, contact information, return, privacy, and shipping policies, among other things.
• Create your product catalog to help customers choose the correct item by providing features like size charts, customer reviews, live chat support, and virtual try-on.
• Customize your cart, add a variety of payment options during checkout, add shipping costs, and, if available, coupon codes.
• Utilizing email marketing methods, customize emails.
• Join forces with a delivery service to give customers a way to track their orders.
• Also, provide a "pick up at store" option for residents of the same city or neighbourhood.

 

Step 9 - List your Products on E commerce Platforms

 

Free websites are typically not accessible in India because they all impose small, required fees. Nonetheless, the following are some well-liked online clothing marketplaces in India:

 

• Etsy
• eBay
• Amazon
• Flipkart
• Myntra
• Snapdeal
• Meesho
• Facebook Marketplace
• Kiabza
• Olx
• Quickr
• OkShop
• Vinted
• Shopify
• Shopclues
• Poshmark

 

But, before listing any of your products make sure you have complete ownership of them and have a valid company registration online certificate.