Global Trademark Registration | Do it in Just 3 Steps
If you operate globally and wish to protect your brand, you must
understand how to do global trademark registration online and protect your brand internationally.
The greatest method to guarantee that the time you invested in developing your brand image will not be wasted or imitated by others is to do this.
The Madrid System, which is made up of the Madrid Agreement and the Madrid Protocol, regulates the protection of international trademarks.
The 122 nations that currently consent to reciprocally protect each other's citizens' trademarks are collectively referred to as the Madrid Union.
By following the Madrid System you can safeguard your intellectual property across these nations.
Requirements for Global Trademark Registration
The prerequisites for an international trademark application are very similar to those for national filings. In fact, as we will see later, you must first go through one of the national Trademark Offices of a Contracting State to the Madrid System in order to acquire worldwide protection for your trademark. But first, a quick overview of what this system can protect:
- Logos
- Names
- Images
- Colours
- Patterns
- Shapes
- Packaging for products
- Sounds
- Smells
It should be emphasised that you must be one of the following to apply for international protection:
- A resident of a Madrid System contracting state
- A business organisation based in a Contracting State
- A company or other organisation with a legitimate business or industrial location in one of the contracting states
Scope and Duration of IP Protection
Your brand will be safeguarded for ten years by an international trademark.
You can file for renewal following this 10-year window.
It fully depends on your filing and where you want to allocate resources for brand protection as to how many countries it will be protected in.
Don't worry if you wish to start small and gradually expand protection; you can always ask to add other nations to the trademark through a Territorial Expansion Application.
The price for this is 300 CHF plus an additional 100 CHF for each additional nation.
This price may also include a variable component. Check out the WIPO Fee Calculator to be certain.
Steps in Registering a Trademark
First and foremost, you must submit an application to a national trademark registration office associated with a Contracting State in order to register a trademark globally. Or you can apply with a trademark registration online service provider.
You don't apply to WIPO directly (World Intellectual Property Organization).
- Apply to the appropriate National Trademark Office
- Examination of trademark application by the WIPO
- Examination of trademark application by the National Trademark Office of each requested country
Step 1: Apply to the appropriate National Trademark Office
Applying to the appropriate National Trademark Office is the initial step in the procedure.
With a fast Google search, you may find out about this rather easily.
A handful of the national offices are listed here, along with links to their websites.
- UK: IPO (Intellectual Property Office)
- Europe: DPMA (Deutsches Patent- und Markenamt)
- INPI (Institut National de la PropriétéIndustriallle) in France
- Spain's Office of Spanish Patents and Marks (OEPM)
- Europe: UIBM (UfficioItalianoBrevetti e Marchi)
You will need to complete Form MM2 in order to apply to this national office.
The national office will review the application after filing.
They will subsequently forward your application to the WIPO for additional international review if the file is error-free. Usually, this takes up to two months.
Step 2: Examination of trademark application by the WIPO
The WIPO will review your application when the country office has given its approval.
This examination is primarily intended to make sure that your application is flawless and that you are a genuine applicant who satisfies the standards.
The application will subsequently be sent to the national offices of each requested nation after being approved and published in the WIPO's International Trademark Gazette.
Step 3: Examination of trademark application by the National Trademark Office of each requested country
The process for registering an international trademark is substantially the same as applying to register a national trademark in each of the countries you specify.
The appropriate national trademark offices will therefore review your application at this point for any flaws and, more significantly, any potential IP conflicts with trademarks that have already been registered in that nation.
Publishing the application in their national gazette or bulletin and giving other trademark owners the opportunity to express their concerns are often two key components of the national procedure.
The national office has one year to send a notification of provisional denial if there are any inconsistencies with pre-registered trademarks; this deadline may occasionally be extended to 18 months or longer.
The trademark is awarded and your company's name is now formally protected in that nation if there is no indication of such a preliminary denial.
Conclusion
Now that you are aware of how to register an international trademark, safeguard your brand, and keep track of your intellectual property, it should be mentioned that the procedure itself can take some time.
Furthermore, errors in your application or notification of provisional refusal sent to the WIPO or another national trademark authority might confuse things even further and cause protracted delays.
Countries That Protect International Trademark Registrations
The following countries are parties to the Madrid Protocol. Hence, an International Trademark can be afforded protection in the following countries:
- African Intellectual Property Organization (OAPI)
- Albania
- Algeria
- Antigua and Barbuda
- Armenia
- Australia
- Austria
- Azerbaijan
- Bahrain
- Belarus
- Belgium
- Bhutan
- Bosnia and Herzegovina
- Botswana
- Bulgaria
- Cambodia
- China
- Colombia
- Croatia
- Cuba
- Cyprus
- Czech Republic
- Democratic People’s Republic of Korea
- Denmark
- Egypt
- Estonia
- European Union
- Finland
- France
- Georgia
- Germany
- Ghana
- Greece
- Hungary
- Iceland
- India
- Iran
- Ireland
- Israel
- Italy
- Japan
- Kazakhstan
- Kenya
- Kyrgyzstan
- Latvia
- Lesotho
- Liberia
- Liechtenstein
- Lithuania
- Luxembourg
- Mexico
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Netherlands
- New Zealand
- Norway
- Oman
- Philippines
- Poland
- Portugal
- Republic of Korea
- Republic of Moldova
- Romania
- Russian Federation
- Rwanda
- San Marino
- Sao Tome and Principe
- Serbia
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Spain
- Sudan
- Swaziland
- Sweden
- Switzerland
- Syrian Arab Republic
- Tajikistan
- The former Yugoslav Republic of Macedonia
- Tunisia
- Turkey
- Turkmenistan
- Ukraine
- United Kingdom
- United States of America
- Uzbekistan
- VietNam
- Zambia
- Zimbabwe
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