How to start a Career Counselling Business in 4 Steps?

 

The market capitalization of career advising and counselling enterprises in India is currently estimated to be more than Rs. 5000 crores. The Overall Addressable Market (TAM) for career counselling in India is enormous, with more than 400 million people in need of assistance. So, if you are a budding entrepreneur with tons of career advice, it is beneficial for you to know how to start a career counselling business.

We'll need 1.4 million counsellors to meet the demands of such a vast population. With a surge in the number of students coming out of college and working professionals looking to change fields, the demand for career counsellors is larger than ever. Moreover, it is anticipated to grow in the near future.

4 Steps to start Career Counselling Business

 

Step 1 - Decide on a type of career counselling business

Choosing what type of services you will provide in your business is the most critical decision. Analysing the market will help you figure out the demand for services to choose one.

Here is a list of different types of career guidance businesses:

• IQ Test : Intelligence Quotient.
• EQ Test: Emotional Quotient.
• AQ Test: Adversity Quotient.
• CQ Test: Creativity Quotient.
• VAK Test.
• Aptitude Test.
• Personality Test.
• Multiple intelligence Tests.

 

Step 2 - Register your Business

Business registration is the most important legal necessity everyone must fulfil before commencing business activities in India.

For starting a career counselling business, you can register as any of the following depending on the number of partners and future scope for business:

• Private Limited Company Registration Online
• Sole Proprietorship
• One Person Company
• Partnership
• Limited Liability Partnership

However, always consult a professional for advice regarding any legal matters.

 

Step 3 - Invest in your Career Counselling Business

Starting a career counselling business does not require much investment. 

You can start your business with as low as Rs.50,000 to Rs.1,00,000.

All you need is an office and a small team of professional advisors initially.

 

Step 4- Advertise and Market your Business

Advertising and marketing will play the most important part in making your business successful. Therefore, make sure you target the right market and client base through the right mediums.

 

Important Questions for starting a Career Counselling Business

 

Q1: What is the business of career counselling? Who Is the Typical Career Counseling Client?

Career counselling programmes are used by high school kids, college students, and even experienced working professionals. Do you want to appeal to the entire audience or a certain segment? In any case, you must be clear about it in order to advance to the next stage and maintain regular touch with your target audience.

Tip 1: The target customers or clients for the group of school-aged pupils are parents who make decisions for their children, not students.

Tip 2: In the last few years, the need for career counselling for working professionals has surged tenfold. As a result, focusing on this part is critical.

 

Q2.How Can The Target Audiences Become Customers?

The importance of visibility and acknowledgement cannot be overstated. You could be the best career counsellor in the world, but your potential clients have never heard of you. What is the goal of all of this? You have only two options for reaching out to potential customers: online and offline.

You can market yourself and your services for free or at a low cost. This is not only a useful tool, but it is also necessary for a career counsellor to succeed. To make the process of locating and contacting potential clients easier, a "perpetual lead generation system" can be created.

 

Q3: How Will The Target Group Provide The Correct Solutions?

• You shouldn't just be satisfied with "customer satisfaction," but also with "customer delight."
• You should go above and beyond what is required of you. If your customers are satisfied, they will quickly refer ten more people to you.

Tip: Don't limit yourself to only job evaluations and career reporting. There is a lot more to give in terms of career counselling choices.

 

Q4: How Can I Use Milestones Technology To Start A Career Counseling Business?

 

1. Establishment of a White-Label Career Counseling Forum

Set up the entire site for job counselling to personalise and market it. It is ideal for employment advisors or Edu-tech companies who wish to promote their brand in front of their target audience. Edumilestones is a company that provides 100% white label platform solutions to career coach partners.

Benefits:

• 100 per cent branding
• Scalability Boosted
• Save time and money by using this method.
• Your Payment Gateway
• Quick customizations
• Precision, efficacy, and verifiability
• The branding is responsible for the network's creation.
• Support Technology With A Purpose

 

2. Created a Job Counseling Network with Co-Branding

Set up a career advice website and make use of milestone co-brandings to build your own brand identity. It is most ideal for individual job coaches, mentors, teachers, HR consultants, and small Edu-tech enterprises who wish to showcase their identity as well as co-branding with milestones.

• Benefits:
• Brand Name Influence Edumilestones Configuration in a Flash
• Scalability Boosted
• Cost-efficient Cost-efficient
• Precision, efficacy, and verifiability

 

Significance and Importance

• In India, 400 million people between the ages of 15 and 35 want career assistance.
• According to an article in India Today, we require 1.4 million career counsellors, but only about 15 organisations have implemented it on a wide scale.
• Every month, more than 5,00,000 people use Google to look for career advice.
• To serve the 400 million young people in India, 1.5 million career counsellors are required.
• To meet this expanding demand, there are now less than 10,000 certified career counsellors available.
• According to a survey published by India Today, we would require 1.4 million career counsellors in the next ten years. As can be seen, there is a significant demand for career counsellors.
• However, there is a severe scarcity of qualified and experienced career counsellors.
• The career counselling industry has become increasingly scalable as a result of technological advancements.
• It's the perfect recipe for the career counselling market to grow for the next 25 years.
• One of the industries unaffected by COVID-19 is online career counselling, which has seen a 2x growth in demand.

 

How Has The Career Counseling Industry Changed Over The Last Decade?

Typically, students choose standard career paths such as becoming doctors or engineers. The majority of students follow these professional routes haphazardly or obediently, as recommended by their parents or peers. 

In the previous ten years, career counselling has seen a complete transformation. 

It is no longer restricted to pupils in schools. The market for employment or career counselling for graduates and working professionals has exploded in the previous ten years. 

With increased job openings, graduates and working professionals feel compelled to seek guidance in selecting the best career path. 

The field of career counselling has begun to gain the importance and reputation it deserves.

 

Conclusion 

If you are passionate about how to start a career counselling business, no one can stop you from accomplishing this goal, but make sure that you have applied for company registration online. 

Thirty per cent of students say they don't have access to career counselling or mentoring, and about half of them say they don't have enough knowledge on job prospects and skills that are right for them.

Individuals (school or college students or professionals) explore numerous career alternatives, learn more about the opportunities, and analyse career prospects and earning potential as part of the career counselling or career advising process. 

An all-encompassing career assessment test is also included in the process, which assesses an individual's interests, strengths and weaknesses, ability/aptitude, personality traits, and capacities.